Rosa Mexicano, the desired destination for elevated Mexican cuisine, has picked international manufacturer licensing company, Beanstalk, to increase its brand into food items and beverage types that provide the lively restaurant expertise into people’s properties, which include frozen meals, spice/rub blends, margarita mixes, dips, salsas, soups, and refrigerated meats.
Rosa Mexicano is celebrating virtually 40 many years of serving a new choose on authentic Mexican cuisine with heat Latin hospitality. Because 1984, Rosa Mexicano offers an “elevated fiesta” deeply rooted in true Mexican flavors, serving both beloved classics and modern dishes. With each individual dish, Rosa Mexicano pays tribute to Mexican heritage and the culinary tactics, world-wide explorations, and inspirations of its founding chef, Josefina Howard. Quite a few of her recipes and techniques are utilized by the restaurant’ cooks today, these kinds of as the signature tableside guacamole planning and award-profitable margaritas.
The Rosa Mexicano licensing software will provide buyers innovative and available means to honor Josefina’s mission to share and take pleasure in reliable Mexican delicacies. Beanstalk will leverage Rosa Mexicano’s deep Mexican roots and the methods of Mexico’s richly diverse culinary regions to supply creative flavors to consumers’ residences in the U.S. and Canada.
Jim Dunn, CEO of Rosa Mexicano, said, “We have been transporting diners on a culinary journey as a result of our exclusive, elevated, and complex Mexican dining expertise for nearly 40 several years. Chef Josefina Howard’s special spirit, class, and great taste are greatly credited with introducing Mexican great eating in the United States. By means of licensing, we will present shoppers new ways to convey Rosa Mexicano’s prosperous culinary heritage, as very well as the entertaining of our eating practical experience to the home.”
Allison Ames, President and CEO of Beanstalk, mentioned, “Beanstalk is thrilled to be partnering with beloved restaurant manufacturer, Rosa Mexicano. Anybody who’s ever dined at Rosa Mexicano has appreciated its delicious delicacies and cocktails. It was an early pioneer of today’s foods culture and provides on authenticity, style, and superb cuisine. We glance forward to extending Rosa Mexicano’s manufacturer enjoy to food stuff and beverage products and solutions that customers can enjoy at household.”
About Rosa Mexicano®
Headquartered in New York, Rosa Mexicano set a new regular for Mexican cuisine when it initial opened its doorways on the Higher East Side in 1984. Chef founder Josefina Howard performed a primary role in defining what was then a groundbreaking ‘new’ cuisine for American diners. Rosa Mexicano carries on to deliver authentic, regionally inspired Mexican delicacies in a trendy, “elevated fiesta” ambiance. For generations, the signature guacamole and frozen pomegranate margarita have been regarded as finest-in-course. These days, the business now operates restaurants in New York Town, Connecticut, New Jersey, Maryland, Pennsylvania, Virginia and Massachusetts, with new openings this yr in Orlando, and Las Vegas. Rosa Mexicano is owned by TriSpan Increasing Stars, LLP who obtained the model in March 2018. For a lot more data, please go to www.rosamexicano.com.
Beanstalk, a international model extension licensing agency, works intently with our shoppers to unlock brand fairness and generate numerous of the world’s most recognizable merchandise and expert services. We help main brands, famous people, media homes, companies and stores creatively uncover techniques to reinforce their marriage with their most essential stakeholder – the customer. Beanstalk offers a breadth of products and services across our practice spots, which include brand representation, digital media representation (Tinderbox), manufacturer representation, cultural intelligence, imaginative services, authorized and money companies, and royalty auditing. The firm is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico Metropolis and Sao Paulo, and affiliates through the entire world. Beanstalk is the recipient of the 2022 Licensing Global Excellence Award for Ideal Licensing Company. For additional information, remember to pay a visit to www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Advertising and marketing Group.
About the Omnicom Specialty Marketing and advertising Group
Omnicom Specialty Advertising and marketing Team (OSMG) aligns the escalating desire for extremely specialized purchaser and retail marketing and advertising expert services with integrated option groups consisting of the best talent to address clients’ desires. OSMG supplies world-wide providers that involve: level-of-sale advertising and items engineering, area internet marketing and gross sales assist, brand extension and representation expertise administration Intent and consulting and fundraising for non-revenue companies. Omnicom Specialty Promoting Team is component of the DAS Team of Companies, a division of Omnicom Team Inc. (NYSE: OMC), that involves a lot more than 200 firms in a extensive range of advertising and marketing disciplines, such as promoting, public relations, healthcare, consumer romance management, situations, promotional advertising and marketing, branding and research.
About Omnicom Team Inc.
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